Satama Analytics works in a close co-operation with Satama's Marketing, Productivity and Mobility Business Areas. With 20 Consultants in the unit, Satama Analytics offers services in Web Analytics Consulting, Search Engine Consulting, and in Market Research.
In summer 2006 Satama strengthened its leading position in web analytics and search engine optimization and marketing by acquiring Finnish Aboavista Oy and Heimo Consulting Oy.
The purchase of Aboavista by Satama combines the talents of two leading companies in the fields of Web Analytics and Search Engine marketing in Finland and the Nordics.The purchase of Heimo highlights Satama's knowledge in consumer market research, consumer and buying process identification, and the measurement of both online media and media convergence where different media and marketing channels are studied as one entity.
Web Analytics and Consulting
What would you like people to do on your site? Buy your products? Contact you? Use the self-service functionality? Recognize your brand?
Web Analytics helps you to identify bottlenecks on your site and to increase the number of desired actions taken by your visitors. The number of desired actions, or conversion rate, refers to the percentage of visitors who take a desired action once they have entered your site. Desired actions can take many forms. Depending on the goals of your site, you might want visitors to contact you, buy your products or send you feedback.
For example, only 2.2 percent of the people who visit online marketplaces actually buy anything. This figure can be increased by means of web analytics.
Methods of Web Analytics such as conversion analysis and persona based marketing are tools for our Consultants to analyze the practicality and usability of your site. Our thorough report gives you straightforward recommendations for developing your online marketing and sales strategy.
Persona Based Marketing is a method that helps you find a way of matching your customer’s sourcing to your sales. The goal is to make your customers take action: to generate sales, to acquire new customers or to promote the use of self-service functionality – whatever you have chosen as the goals of your site.
Search Engine Marketing
Search Engine Optimization (SEO)
Search engine optimization means modifying the internal structure, code and contents of your website so as to make the name of your organization appear amongst the first hits that potential buyers get when they use a search engine. Where you come on the list really matters, since studies show that users only ever look at the first page of results.
Successful optimization can help to increase the numbers of visitors to your site considerably – and these visitors are already interested in your products! It is worth monitoring the performance of optimized websites regularly. This way our experts can make any changes that may be necessary as soon as the need arises.
What Is Included in Search Engine Optimization?
Analyzing the Existing Set-up – Where does your site Come on Search Engine Hit Lists?
Your website must show up at the top of the hit list even if the customer does not type in the name of your organization in the search field. Instead, the customer could be typing in the name of a product, a specific industry or some property of the product that has caught their attention – and they might throw in a couple of spelling mistakes and typos for good measure!
As times change and industries develop, keywords can vary a lot. Our experts have the tools to find out the keywords that work best in your industry, and will help you modify the structure of your site to accommodate the changes.
Recommended Measures – Bringing Your Products and Those Who Are Looking for Them Together
We will produce a report clearly outlining the measures that we think will optimize your site’s presence on search engine hit lists. Usually, this means modifying the contents and technical functionalities of your site, and making a couple of changes elsewhere.
Search Engine Marketing (SEM)
Search engine marketing is a highly targeted method of advertising on the Internet. In practice, you are buying yourself the rights to certain keywords in a specific geographical region. Your advertisement will only be displayed to those users who enter specific keywords into a specific search engine. You can also specify that your ad will only appear on sites related to a certain topic.
In any case, you will only be paying for users who actually click on your advertisement.
Our SEM package always includes measuring and reporting on the performance of the adverts:
Are you attracting the right kinds of visitors? How many people have clicked on the advertisement, how much is each click worth and what are the costs? We also keep an eye out for any bottlenecks on the site, such as drastic changes in costs or the number of clicks.
Market Research
The objective of the Satama Analytics is to produce high-quality, innovative consumer insight and market information. The core competencies are consumer behaviour, media usage, and usability.
Current Topics
Read the article “Is Your Web Analytics Strategy Driving Momentum Or Driving You Mad?"
Read the press release on September 25, 2007
The Worlds Leading Web Analytics Specialist Chooses Satama as Its Main Partner in the Nordics
With a help of Satama Quick Analytics the management stays tuned on web traffic volumes and transactions and receives the key metrics for the success directly to their inbox on weekly basis.
Read more: Satama Quick Analytics introduction
Further information:
Mikko Isoniemi
Business Unit Director
Satama Analytics
Mobile +358 (0)40 746 5188
Email: mikko.isoniemi@satama.com